It’s actually a story that has its roots in the hotel industry. Prior to starting Creativedge Marketing, I invested over 15 years in the hotel business, and ending up spending the last ten of those years as a Director of Sales and Marketing. I loved meeting new people and liked sales, but what I truly enjoyed was the marketing. I had lots of great marketing ideas, but our corporate structure was geared more on sales and less on marketing. We never had a real marketing budget or properly measured the marketing we did do. It wasn’t the way I wanted to do marketing, so I decided to go off on my own.
I went into business with my sister who was a graphic designer. With her creative ability and my sales and marketing background, we figured we could make a great business.
That was in 1997. A lot has happened since then. Creativedge Marketing has morphed many times to reflect the marketing needs of small businesses. While we continued to (and still do) offer graphic design services (an integral part of messaging and branding), our marketing services expanded to one-on-one custom marketing advising.
Our client base had been pretty diverse. We worked with home improvement companies, mortgage and real estate-related businesses, insurance, medical, accounting, legal, transportation, manufacturing, as well as dental practices.
It was in 2009 where our primary focus shifted into the dental niche and it happened as one of those Aha! moments. I was invited to exhibit at a dental event by one of my periodontists. We had done many events in the past but they were always small business type events. So this was something new and I thought we’d give it a try. It literally changed my life and our company focus. (I am forever grateful to Dr. David Scharf in Babylon, NY!) There were many doctors who came to meet me and in talking with them I realized the dental niche is where we needed to be. It’s been a great decision! We work for some amazing and highly successful dentists. I’ve met a few icons in the dental world too (Gordon Christiansen and Pete Dawson). I’ve learned a ton about dentistry. Sometimes I think I might be able to do an exam. Just kidding… Now on to how we work and what we do.
For each dental practice, we use our proprietary system called the Predictable Patient Growth Process™. I have custom developed a marketing framework designed to brand the practice, attract new patients, and retain existing patients. We use traditional, digital (online), and internal marketing channels.
To keep on top of our game and further increase our marketing knowledge, we read books, blogs, and articles; invest thousands of dollars attending seminars and workshops; align ourselves with the best marketers to learn best practices; and are involved in mastermind groups. We are certified in nine different aspects of digital marketing. We are also certified in Infusionsoft automation software. This means we can develop and create marketing machines for you which is part of our Predictable Patient Growth Process™. We love all things marketing, and being able to see the results we deliver to our clients.
I have presented many marketing workshops, seminars and webinars, and have spoken to diverse groups and associations. I am available to conduct lunch and learns and present to study clubs, as well as special events. Creativedge Marketing also offers valuable marketing resources for anyone who wants to stay on top of the ever-changing marketing environment.
All of our dental marketing services come with a 100% satisfaction guarantee. Our goal is for you to be a long standing client because of the results we deliver and for us to develop a strong lasting relationship. We will do what ever it takes (within reason!) to achieve the results you are looking for.
Thanks for visiting with us. You’re welcome back anytime!
Kathy Jaimboi-Founder & President